THE CULINARY CMO | MARKETING AGENCY
why CMO
THE PROCESS
YOU DO YOU
The Chief Marketing Officer (CMO) title is the one that oversees and does it all. Marketing, branding, social, loyalty app development, data analytics, website, food photography, reels, video ... the list goes on and on. With this esteemed and experienced position, usually carrying a very hefty salary, not all restaurants are eager to bri
The Chief Marketing Officer (CMO) title is the one that oversees and does it all. Marketing, branding, social, loyalty app development, data analytics, website, food photography, reels, video ... the list goes on and on. With this esteemed and experienced position, usually carrying a very hefty salary, not all restaurants are eager to bring one in-house. So, while we maintain the all-encompassing qualities this prominent position holds, we make ourselves available to the industry we love and where our creativity truly flourishes, with an affordable monthly fee.
YOU DO YOU
THE PROCESS
YOU DO YOU
While you operate your restaurants and serve your guests, we are continuously working to reiterate your story, your passion, your mission across all platforms. We are here to spotlight the talents and dedication of your team and share that with a broad audience. We will maximize leverage within review sites, social media, email marketing
While you operate your restaurants and serve your guests, we are continuously working to reiterate your story, your passion, your mission across all platforms. We are here to spotlight the talents and dedication of your team and share that with a broad audience. We will maximize leverage within review sites, social media, email marketing campaigns, influencer programs, PR, community events and opportunities while you focus on operating your restaurants.
THE PROCESS
THE PROCESS
THE PROCESS
The Culinary CMO is driven to deliver hospitality-focused marketing with an emphasis on storytelling. We will be telling the tale of your restaurant, across multiple platforms, at all times. The Culinary CMO will create confidence in a fast-paced, ever-changing media environment by attaching a plan, a purpose, and a culture to your me
The Culinary CMO is driven to deliver hospitality-focused marketing with an emphasis on storytelling. We will be telling the tale of your restaurant, across multiple platforms, at all times. The Culinary CMO will create confidence in a fast-paced, ever-changing media environment by attaching a plan, a purpose, and a culture to your menu and dining experience. We will be telling the tale of your brand, as a partnership, to create exposure that will drive sales.
OUR SERVICE PACKAGE | THE CMO DIFFERENCE
OUR SERVICE PACKAGE
We offer the whole enchilada (pun intended). To ensure consistency, cohesiveness, and to compliment all efforts in your brand messaging, The Culinary CMO handles your entire marketing department. We develop a comprehensive marketing strategy that aligns with your brand, values, and goals. We can help discover new influences, trends, and together create innovative strategies to your marketing efforts. The constant messaging of your brand across all platforms reinforces your brand's power. It creates a cumulative effect that results in profound exposure and attention to the details you want displayed. You can rest assured as a restauranteur, your hard work is getting exposure and the messaging surrounding your brand is aligned with your vision, your values, and your goals. This "one stop shop" can help to maximize the impact of the restaurant's marketing and growth efforts.
Branding
Whether you are an established brand, or a mere thought of your new restaurant, you need a strong brand presence. We have a deep understanding of the principles of hospitality branding and have honed our skills through years of in-store experience. We have a keen eye for design and aesthetics, and we know how to turn your vision and your passion to create a brand recognition that resonates with your target audience. We build a strong brand strategy that helps businesses stand out in a very crowded marketplace. We understand the importance of consistency and evolution in hospitality branding. We know how to create a cohesive brand identity across all channels. The Culinary CMO's expertise in branding has helped businesses achieve success, and we continue to stay up-to-date with the latest trends and best practices in the fast-paced industry.
CREATIVE ASSETS
Well thought out, creative images and unique brand assets are crucial to the culinary industry. The images tell a story, help to showcase the beauty and uniqueness of your food, your experience, and your passion. In today's digital age, people are increasingly drawn to visually appealing content, and our industry is no exception. High-quality images and unique branding assets can help to entice customers and create that desire to join you. Additionally, creative images and assets can help to establish a brand's identity and differentiate it from competitors. Overall, creative images and assets are an essential tool for any culinary business looking to stand out in a crowded market, and this is included with The Culinary CMO packages.
Social media | Email Campaigns
At The Culinary CMO, we have a deep understanding of social media platforms and their algorithms, which allows us to create engaging content that resonates with your restaurant audience. We are adept at analyzing data and metrics through Google Analytics Certification program, which enables us to track the success of your campaigns and make data-driven decisions. Additionally, our constant monitoring and communication are able to interact with customers in a professional and engaging manner on your behalf. Our ability to stay up-to-date with the latest trends and technologies in social media ensures that your brand stays relevant and competitive in the marketplace. Overall, our online expertise make your restaurant's qualities and strengths invaluable assets to build a strong social media presence and engaged email marketing program.
CURATED EVENTS
Curated and In-house generated events are an excellent way to drive excitement to restaurants because they can offer unique and memorable experience for customers. By creating a special event, such as a wine tasting or a themed dinner, restaurants can attract new customers and keep existing ones engaged. Curated events also provide opportunities for restaurants to showcase their culinary skills, creativity and passion, which in turn can help to increase brand awareness. Carefully curated events can create a sense of community and foster a loyal customer base. By offering something different and exciting, restaurants can differentiate themselves from their competitors and create a buzz that generates interest and excitement. The Culinary CMO curated events are powerful tools for restaurants to drive excitement and attract new customers, while also building a loyal following.
ONLINE MANAGEMENT
In today's digital age, having a strong online presence and organic click-through media is essential for restaurants. With the majority of customers using the internet to search for restaurants and read reviews, having a well-designed response and managed media accounts is crucial. A strong online search engine primed-presence can help to increase brand awareness, attract new customers, and build a loyal following. Additionally, click-through media, such as online ads and email marketing campaigns, can be highly effective in driving traffic to a restaurant's website and increasing sales. By using targeted phrases, responses and personalized messaging, restaurants can reach their desired audience and engage them to take action.